Printed signs and displays, you’ve had a good run. Digital signage is on the rise and this eye-catching, colorful, and interactive form of marketing is trumping traditional displays by a landslide.
Digital signage provides businesses and brands new and exciting possibilities for advertising and engagement. What’s more, a growing trend towards social media signage is making things even better.
A New Wave of Interaction Marketing
Digital signage has grown extensively over the course of the last decade, and is working its magic through social media as well. You needn’t be a marketing expert to realize the opportunities that social media marketing provides. There’s hardly a business or brand out there that isn’t tapping into the power of social media for their advertising and marketing efforts.
When working together, social media and digital signage are a powerhouse combination of advertising and engagement. Brands of all types are taking notice. Simply put, there’s a lot to be excited about and what better place to start than with one of the most popular social media platforms on the market.
Social Media Signage
Instagram, a social media app utilized to share photos and short videos, can easily be used to help fill out all of your digital signage needs.
By linking your business’s Instagram account to your digital signage, you can easily create a marketing device to get people through your doors. This provides fresh, engaging images for the public to consume.
Additionally, Instagram utilizes hashtags to categorize content uploaded by Instagram users. Business owners who utilize hashtags and Instagram effectively can come up with a catchy, unique hashtag, and encourage customers to take photos of their product, upload it to Instagram, and utilize their unique hashtag in their post.
By engaging customers in this way, businesses can inspire an influx of traffic right to their Instagram page, effectively increasing your customer acquisition and retention rate, but also your customer outreach—all at the low cost of creating a hashtag unique to your business.
When Customers Become Fans
The business benefits in other ways as well. Creating fans from customers not only increases brand awareness, it leads to the creation of super fans. Super fans are customers who actively praise and promote your product, functioning as de facto brand ambassadors.
When fans become super fans, they champion a brand’s values. The social proof their efforts provide can be far more valuable than even the most well-run ad campaign.
Benefits of Social Media Signage
This form of social media signage is popular for many reasons, not the least of which is the growing popularity of Instagram and social media in general. Additional benefits to the business include:
- Ease of Use: social media signage is easy to implement and maintain, requiring only a display method and minimal hardware. Easy to use, cloud-based software controls your campaigns. No complicated programming, no specialized training is necessary.
- Instant Content Creation: In modern marketing, content is king. Linking Instagram to your signage means content creation is put in the hands of the company as well as the fans. Creating fresh, new content is as easy as taking a new picture.
- Quick Turnaround: Rather than struggling to stay ahead of the curve, new content can be created and new campaigns implemented on a weekly, daily, or even hourly basis. It’s as easy as changing the image or creating a new focus. Showcase new or upcoming promotions, run a quick sale, or educate customers on new products at a moment’s notice.
Link Multiple Screens: Businesses with more than one location can stay both updated and connected.
- Cost-Effective: Compared to the costs of constantly printing or manufacturing new signs and displays, digital signage allows you to convey an infinite number of messages quickly and in a cost-effective manner. Reach and retain more customers while achieving a positive return on investment.
The Future of Advertising
Digital signage is here to stay. This bold, innovative medium is effectively changing the way businesses think. Social media signage, specifically with Instagram, offers a world of digital advertising possibilities that were unfathomable as little as a decade ago.
Being able to connect with your audience and put them in front of the messages you want them to see at any given time is a powerful tool. Digital signage makes it happen.