Businesses are always looking for the best communication tools to capture their customers’ attention. If you’re using digital signage, then you’re probably always trying to come up with engaging content to display. And if you’re using social media then you want to increase your brand awareness, online and offline.
Doesn’t it only make it sense for you then to display social media on your digital signage? After all, they’re both designed to connect with your customers, offer personalized, interactive communication and can easily be integrated to push your business forward.
By leveraging social media on your digital signage, you can easily generate engaging content and improve your customers’ experience with your business.
Digital Signage and Social Media Help You Build Your Brand
Your marketing team spent a lot of time ironing out your social media branding strategy. Shouldn’t you make the most of all that hard work?
Not everybody who views your social media pages sees all your content and not everybody who passes by your digital signage considers looking at your social media pages. So integrating social media and digital signage helps you get the most mileage out of your content.
Leveraging you social media feeds on your digital displays helps with:
- Raising brand awareness
- Building trustworthiness
- Maintaining consistency
- Publicizing slogans or taglines
- Emphasizing brand colours, fonts, and logos
Since upholding brand standards is essential to your business’s success, it’s a no-brainer to work with the content and strategy you’ve crafted for social media platforms to build your brand across your digital signage.
Digital Signage and Social Media Can Be Updated in Real-Time
Give your audience a better chance at finding and connecting with your brand’s online presence. The likelihood of your audience interacting with your social media posts shoots up when you integrate a social feed with real-time updates into your digital signage.
Don’t let the important news pass by like a train rolling through its station. Think about all the critical information you can share on social media such as:
- Adjusted opening hours
- New health and safety guidelines
- Organizational announcements
- Contests, raffles, prize draws, etc.
Now imagine all of this content, brought to your digital signage screens, expanding your reach and reminding your audience that they should whip out their phones and take a look at your latest Instagram post.
Digital Signage and Social Media Engage Your Customers
Static signage no longer cuts it in the modern marketplace. Customers expect and want engaging content that they can interact with, share and influence. What better way to do that than with user-generated content on social media?
By repurposing your social media content on your digital signage, you show your customers that they matter and you’re listening to what they have to say. Displaying customer review tweets or pictures they took at your locations boosts your brand’s authenticity while keeping your digital signage content always fresh.
It’s like killing two birds with one stone, where updating your social media feed and interacting with your customers online just generates more content to use for your latest digital signage updates.
Whether your organization is in finance, corporate, education, healthcare, retail, or another sector, ensuring consistency across all your communication platforms is vital for brand recognition and your business’s growth.
Your social media and digital signage are key interrelated elements of your communications plan and should not be working separately, but hand in hand.