How Danone connects frontline teams across 13 US plants

Reaching the people who keep production moving

In manufacturing, some of the most important audiences for internal communications are also the hardest to reach. Employees spend their shifts on the plant floor, away from the computers and inboxes that office-based communication depends on. Information needs to reach them where they work.

For Danone, that challenge extended across 13 manufacturing plants in the United States. Its communications team needed to keep frontline employees informed while maintaining a consistent message across locations.

Digital screens offered a way to reach that audience, but managing the content created its own demands. Updates depended on local teams making changes at each site. Every message that needed wider distribution required coordination across plants, making communication slower and less consistent.

Moving beyond site-by-site updates

The requirement was straightforward: give the communications team a way to manage messaging across the plant network without relying on each location to carry out every change.

That meant more than putting information on screens. Danone needed a practical approach to managing content and devices across multiple facilities, with the capacity to support a growing operation. It also needed to fit into the company’s existing internal communications setup, so digital signage could work alongside its other channels.

One place to manage communication across 13 plants

Danone uses Screenfluence to manage its digital signage network from a central dashboard. The communications team can update screen content across all 13 US plants, giving it direct control over the information shared with frontline employees.

Instead of passing updates to individual sites and depending on local teams to make each change, corporate communications can publish across locations from one place. This simplifies the process of distributing company information and makes consistent messaging easier to maintain.

Local staff no longer need to be the link between every centrally prepared message and the screen on which it appears. The communications team can manage that process directly.

Bringing company information into the working day

Screenfluence gives Danone a channel suited to employees who are not regularly checking a work inbox. Screens make information available within the plant environment, helping the communications team reach frontline colleagues as part of their day.

The network supports the broader internal communications system Danone already uses. It gives the team another way to distribute timely information, with a particular role in reaching employees away from their desks.

Keeping the network manageable

Content is only one part of running digital signage across multiple facilities. The team also needs to manage the devices that deliver it.

Screenfluence’s straightforward device management helps Danone keep screens current and manage the network across locations. Combined with platform support, it gives the communications team a practical foundation for maintaining its signage operation as requirements grow.

A consistent channel for frontline communication

Danone now manages digital signage centrally across 13 US manufacturing plants. Its communications team has a direct way to share timely information with frontline employees and maintain consistent messaging across the network.

The operational benefit is a simpler publishing process. Updates can be managed centrally, reducing the need to coordinate changes with local teams at every plant. That gives communications staff greater control over distribution and reduces the work involved in keeping multiple locations aligned.

Less coordination between sites

A message intended for the wider plant network no longer needs to move through a separate update process at each location. The team can manage it through Screenfluence, making communication less dependent on local availability.

For a manufacturing business operating across multiple facilities, that matters. The same team responsible for preparing a message can also manage its delivery to screens across the organization’s US plant network.

A foundation for continued growth

Danone’s experience highlights the value of digital signage as an ongoing part of internal communications. Centralized content management, straightforward device administration and responsive support make the network practical to operate at enterprise scale.

The result is a channel built around the needs of frontline employees and the team responsible for keeping them informed: information delivered across plants, managed from one place.