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In 2023, digital signage is a proven captivating way to entice the buying decisions made by consumers. Digital displays, of course, have the ability to be interactive, to display ever-changing images and to be engaging. The digital version of signage clearly outdoes its still and stagnant counterparts. However, it’s no longer enough to have cool visuals on a screen. A smart marketer will find inventive ways to make their digital signage messaging stand out.

By adopting creative strategies and incorporating innovative ideas, businesses can captivate their audiences, increase brand visibility and drive engagement. How can marketers make their digital signage messaging shine? What steps should be taken to leave lasting impacts on viewers? How can you differentiate your messaging from that of your competitors?


Inject humour and wit into your messaging.

Don’t shy away from tickling the funny bones of your audience members. To create memorable and entertaining experiences, use some clever wordplay, visual puns or playful animations. They can all leave positive and lasting impressions on viewers, setting your signage apart from the crowd.

“Laughter is good for people,” points out Point Park University, “It can reduce pain and stress as well as lower blood pressure. Getting people to laugh also makes them more inclined to think positively about a business and buy its products.”


Offer up some storytelling with a twist.

Your business is more than an entity that sells products and/or services. It has a personality. Convey that through your digital signage. Offer up anecdotes and other tales that help to communicate how fun it is to do business with you. Engage your audience through unconventional storytelling methods. Incorporate interactive narratives, unconventional plot twists or unexpected endings that captivate viewers and keep them coming back for more.

It’s also a good idea to deliver provocative and thought-provoking messages via your digital signage. These days, the public is often interested in knowing where brands stand on certain issues. Address relevant social or cultural issues in a respectful manner. By taking a stand or offering fresh perspectives, you can spark conversations and establish your brand as a thought leader.


Introduce Augmented Reality.

Have you heard of Augmented Reality? Also known as AR, for short, it’s a type of technology that lets you overlay digital content onto the physical world. It works wonders in creating immersive and interactive experiences. Whether it’s allowing viewers to try virtual products or interact with virtual characters, AR can elevate your messaging and make it unforgettable.

How does it work?  For example, you could use your digital signage to run a promotional image of your product. It could then display a QR code that people can scan with their smartphones. This will get your viewers to visit your website for more information on their mobile devices. The digital signage can also notify the phone user that it is nearby and can be used to interact with. There are numerous ways to interact with your viewers at this point.

“In addition, the system is collecting data on everything that happens,” explains Jonathan Blackwood of TechDecisions, “How many people viewed the screen through the app? How long did they watch on average? How often did they click on links? Which links did they click? How many newsletter subscriptions were made through the app? How many purchases? All of this is collected and analyzed to give you a better idea of how the AR is working with your digital signage.”


Incorporate motion and music.

You can also implement motion-sensing technology to allow viewers to interact with your digital signage through gestures. Whether it’s waving a hand to trigger a specific action or performing a unique gesture to unlock hidden content, gesture-based interactivity adds an element of novelty and engagement.

Another effective strategy is to tantalize the senses of your viewers. Why not enhance your signage with carefully curated soundscapes? Include background music or even interactive audio elements. By incorporating audio cues that complement your messaging, you can create a multisensory experience that leaves a lasting impact.

“Music is a great source of audio and is fitting in many environments, so long as it can be heard clearly and it doesn’t obstruct any part of the customer experience,” notes Aks Kojic for Hong Kong’s OnSite TV, “Ambient sounds are also an option to playing in the background, if you’re looking to create a specific ambience for the consumer.”


To learn all about how Screenfluence can help you create dynamic digital content, please don’t hesitate to contact us by calling 1-844-772-7336 or emailing

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