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It probably goes without saying that there are sports enthusiasts all over Canada. As the nation’s largest city, Toronto is certainly no stranger to throngs of sports fans. Considering that they have professional sports teams in the NHL, NBA and MLB, Torontonians are known for their widespread and undying support of their favourite clubs.

Naturally, this means that many Canadians are into playing sports themselves. If you own a sports equipment retail store, you know this all too well. It’s important to remember, however, that – just like in the sports world – competition can be fierce. One way to outdo competitors is to utilize digital signage throughout your store. With dynamic displays and interactive content, sports equipment stores can captivate customers and generate excitement around their products.

Let’s discuss some great plays you can make to score big with your digital signage!


Promote exclusive offers and discounts.

Display limited-time promotions, bundle deals or clearance sales to entice your store’s visitors. Incorporate such features as countdown timers or flash sale alerts to create senses of urgency. By showcasing these promotions on eye-catching displays, you can drive traffic to your sports equipment store and motivate its customers to take advantage of the enticing deals.

“Sports retail has one of the most consistent seasonal update cycles in retail,” points out Australia’s Mandoe, “With new runners, sports jerseys and plenty of other items getting a slick new refresh every 6 – 12 months, there’s always the opportunity for bargain bin clearances…use digital signage across all of your locations to sell those old bits of stock that don’t seem to be going anywhere.”


Feature user-generated content.

Encourage both new customers and loyal supporters alike to share their experiences with your equipment. Invite them to submit photos or videos of themselves using the products. Display this user-generated content on screens throughout the store. It will help to foster a sense of community and authenticity.

Customers will be more likely to connect with the equipment when they see fellow athletes enjoying it. In addition, consider running contests or giveaways that involve user-generated content. They will further incentivize customers to participate and promote your brand.


Display live sports streaming.

Is your place of business a great spot to catch a game? Why not showcase live games, tournaments or sporting events that are related to the equipment you sell? It will help your store to draw in sports enthusiasts and create a vibrant atmosphere. Customers can witness the equipment in action while enjoying the excitement of the game. This immersive experience not only attracts customers but also positions your store as a hub for sports enthusiasts, creating loyalty and generating repeat visits.

Offering live sports streaming will be particularly beneficial during playoff season. No sports fan wants to miss an important playoff game, right? Why not set up a little viewing section in your store to invite people to enjoy big games in a welcoming atmosphere?


Provide expert tips and training.

Digital signage can serve as a valuable educational tool for customers. Feature screens that display expert tips, training videos or tutorials on proper equipment usage and maintenance. By providing valuable information and guidance, you can position your sports equipment store as a knowledgeable and trustworthy source.

The tips you display on your digital signage will not only enhance customer experiences but also build your customers’ confidence in their purchase decisions. They will appreciate the added value you provide and be more likely to return to your store for future purchases and advice.


Offer interactive virtual try-ons.

Did you know that digital signage can be used to give customers the opportunity to virtually try on your sports equipment? Utilize augmented reality or virtual reality technology to allow customers to see how the equipment fits or performs before making a purchase.

For example, they can virtually try on a helmet, test the grip of a tennis racket or visualize the trajectory of a golf swing. This interactive experience not only engages customers but also helps them make more informed buying decisions. Inevitably, it will lead to higher customer satisfaction and reduced returns.


Highlight the unique features of your products.

As you know, digital signage allows you to showcase the key features and benefits of your store’s products in a visually compelling manner. Use high-definition displays to highlight the cutting-edge technologies, durability or performance-enhancing aspects of the equipment you sell. Incorporate videos, animations or real-time footage of athletes using the gear to demonstrate its capabilities.

For information about how Screenfluence can help your sports equipment store to score big with digital signage, please don’t hesitate to contact us by calling 1-844-772-7336 or emailing

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