While tartar, plaque and gingivitis are among dentists key knowledge points, we’d be willing to bet that marketing and ambience aren’t necessarily their strong suits, but it plays a big role in patient satisfaction and recurring business.
By implementing digital signage in your dental office waiting room, you provide yourself with a great marketing tool that also helps with the soothing qualities of your business atmosphere.
There are many benefits of dental digital signage. Here are our top five:
1. It offers excellent wayfinding help.
Depending on the size of your office, navigating it may be a troublesome task. This is especially true for new visitors. Let your digital sign provide patients with roadmaps that help them locate specific rooms.
Offer step-by-step directions and visual displays that make it easy for your visitors to find washrooms, the way to the parking lot and, of course, the rooms within which they’ll be receiving their cleanings and other dental work. Doing so will greatly improve the patient experience – not to mention reduce the stress of your staff.
2. It helps visitors become familiar with your staff.
Consider the trepidation that is so often experienced by new patients at your practice. The concept of visiting a new dentist for the first time is worrisome to many. However, with digital signage in your office, you’re given the opportunity to display friendly photos and bios of the people your patients are about to meet.
Of course, you even have the option of injecting welcome videos to help promote familiarity and comfort long before the appointment begins.
3. It provides pertinent oral hygiene advice.
“Are you remembering to floss?” This is a great question to throw up on your dental office’s digital signage. It should be followed up with a little how-to in order to keep those in your waiting room both entertained (watching a screen is a great way for most people to pass the time) and highly informed (we’re guessing you find a lot of your patients don’t floss properly, do they?).
Rotate your key oral hygiene messages on your digital signs in order to help your patients develop better dental habits.
Case Study: Dental Digital Signage
How one dental clinic used digital signage to increase patient awareness, generate organic patient conversation, and increase revenue.
4. It delivers digital reminders.
Digital signage is a great way to keep all visitors of your office abreast of all the goings-on therein. Are you closed on any particular days of the week? What are your business hours? Do you run a food drive each holiday season? Who do patients call if they need to change their next appointment?
These and so many other questions could and should be answered by your digital sign. Being well informed makes the entire experience of visiting your office so much more enjoyable.
5. It makes wait time a lot less boring.
At the end of the day, it’s important to remember that practically-universal truth: no one likes waiting. What you do with your digital signage is totally up to you.
However, the bottom line objective is to improve the experience had by those who visit your dental office. By offering both entertaining and educational content, you will turn a patient’s wait time into a great time!
For information about how Screenfluence can help your dental office to benefit from using digital signage, please don’t hesitate to contact us by calling 1-844-772-7336 or emailing info@screenfluence.com.
