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Itโ€™s no surprise that digital signage helps you grow your business and engage your audience. After all, digital displays capture 400% more views than static displays.ย 

Whether youโ€™re a small business owner, a franchise, enterprise, or even a non-profit, if you didnโ€™t already see the value digital displays bring, these digital signage statistics are the proof.

Read on and discover why digital signage is a top priority for transformation in industries ranging from healthcare to retail to education.

Digital Signage Works. Itโ€™s Simply Science.

  1. 90% of the information transmitted to the brain is visual.
  2. The human brain can identify images seen for as little as 13 milliseconds.
  3. Visuals get 35% more views than text-based information.
  4. Digital displays capture 400% more views than static displays.
  5. Digital signage has a 47.7% effectiveness on brand awareness.

Thatโ€™s Why Digital Signage for Retail is a No-Brainer.

  1. Digital signage creates a 46% increase in customer satisfaction.
  2. Digital signage bumps up the average purchase amount by 29.5%.
  3. Digital signage brings about a 32.8% growth in repeat buyers.
  4. 76% of American consumers enter stores they have never visited before simply because of the signage.
  5. 68% of Americans have paid for a product or service because its signage caught their eye.
  6. 80% of brands that use digital signage record a substantial increase in sales, up to 33%, with a greater appeal towards impulse purchases as opposed to planned purchases.
  7. Digital signage improves queue management and reduced perceived wait times by more than 35%.

Case Study: How Steam Whistle Brewing blows away their customers with digital signage

Digital Signage = Better Internal Communications

  1. 50% of communications professionals use digital signage as a channel.
  2. Digital signage helps in the workplace in employee recognition. Employees who feel appreciated are 60% more inspired to work harder.
  3. Companies that communicate effectively are 4x more likely to report high levels of employee engagement.
  4. Presentations that use visual aids are 43% more persuasive.
  5. Over 25% of U.S. companies place a high priority on โ€œmultichannel campaign managementโ€, which includes digital signage campaigns.

Education Digital Signage: Watch and Learn

  1. 73% of learning institutions view digital signage as a vital element in the future of communication.
  2. 96% of students say that video increases the learning experience.
  3. 97% of students prefer to receive information via digital channels rather than from a non-digital source.
  4. 96% of students notice digital signage immediately and can recall its content.
  5. Over 40% of schools donโ€™t have instructions for what to do in an emergency posted in their labs and residence. Digital signage can be used for emergency messaging.

Case Study: How digital signage helps Northwestern University connect communities on campus

Digital signage for schools and universities

Digital Signage Looks After You in Healthcare

  1. 78% of patients say they actively seek digital health solutions whenever possible.
  2. 52% of patients get some health information from digital signage.
  3. 83% of patients spend a significant amount of time interacting with a hospitalโ€™s digital content.
  4. 27% of patients found doctors via digital messaging.
  5. Hospitals waste $12 billion per year from inefficient communication.

So there you have it, the cold, hard facts about digital signage. Whether youโ€™re in an office environment, retail, education or healthcare, there is no reason to turn a blind eye to the proven success of digital signage today. Are you ready to break into the digital signage world?ย 

Talk to us today to discover how Screenfluenceโ€™s cloud-based digital signage software can get these stats to work for you.