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Screenfluence Academy

Lesson 4:

Tips on scheduling content for your digital signage

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Full Transcript

Welcome to Screenfluence Academy

Scheduling content sounds like it involves a lot of work but on the right platform, it’s actually pretty simple.

Follow these easy tips and scheduling your content will be a breeze.

You’re going to get sick of hearing this, but it’s the truth. It is all about the client.

*You have to know your client’s routine. So get those binoculars out cause we’re about to go wildlife-watching like we’re National Geographic.*

But seriously, take a few days to observe how your clients are interacting with your screens.

With the information you collect, you’ll be able to match your content with your audience and schedule promos to run when those viewers are most likely to see them.

A great practice is to plan out your loops in advance. With Screenfluence you can customise the order and duration of each.

When doing this, it is important to keep in mind where the screen will be located and how long your viewers are going to be in front of it.

In longer-stay areas such as waiting rooms, content can be displayed for a longer duration, around 8 to 12 seconds, as audiences have the time to consume it.

However, in busy locations such as shopping centres, it’s best to use shorter, attention-grabbing content that can be read in 5-7 seconds.

Armed with several playlists, you can now schedule when each of them is played.

It’s really simple to schedule recurring playlists, or one-time displays.

You can schedule content for certain times of the day, days of the week, or even times of the month or year!

You can get as specific as you want but a little effort goes a long way.

Setting time aside to plan one month, or even months’, worth of content in one go is a good habit.

You might want to make changes later on but you’ll have the peace of mind that your screens are set up to play automatically.

When creating your schedule, keep in mind that peak, or high-traffic, periods could vary by season.

Last but not least, harness the power of your default content.

On average, a viewer needs to see a message 7 times before internalizing it.

So when you create your digital signage schedule, you don’t need to fill up every hour of every day with customized programming. That’s what your default content is for.

Create a digital signage schedule with a target viewer in mind and showcase your brand in the background as your default content. It’s a great way to solidify your core message.
And there you have it! A bulletproof digital signage schedule to make sure that your content is always ahead of the curve.

None of that sounds too complicated, does it? Especially when you’re becoming a digital signage genius with each episode!


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