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Screenfluence Academy

Lesson 8:

5 graphic design tips for memorable digital signage content

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Full Transcript

Welcome to Screenfluence Academy

As humans we can’t help but to be visual beings.

Whether you’re passing a billboard, flipping through a magazine, watching TV, or surfing the web, we see content everywhere. But do you remember any of it?

Chances are, if it didn’t catch your eye, you probably won’t remember it.

The best thing to do for your brand is to create content that not only stands out but is visually memorable. And the best way to do that? Well, we’ve got 5 tips coming right up!
Keep it simple
At first glance, simplicity may seem contradictory to producing compelling content, but all great visual communication is concise, memorable, and easy to understand.

Try to focus on delivering one key message, because too much information can overload and distract the viewer.

Your signage design will be greatly enhanced if you keep it to just an eye-catching headline, a great image, and a simple call to action.

Be a text design fanatic
While most billboards use a single photographed element for visual impact, text by itself can also become a smart design tool.

With few words, you can let typography and language become a key element in your digital signage design.

Fonts should be simple and legible, especially from a distance.

Using too many fonts can muddy the message and be a turnoff to viewers.

Try opting for sans serif fonts (like Helvetica and Arial), because they tend to look modern, clean, and minimal.

Text-based design is effective on billboards because it’s clear, easy to read from near and far, and most importantly, easy to remember.

Call to action
When creating digital signage content, think of ways it will lead people to immediate engagement.

Once the viewer is engaged, it’s much easier to present a call to action.

This is really important in order to convert viewers into customers, especially in the retail and food industry.

Try generating suspense or curiosity that will lead a person to visit your website, follow your company on social media, or make a phone call.
Be selective of motion elements
Be careful not to use silhouettes and animation that interferes with readability or comprehension.

Viewers should have enough time to read text, so movement should not be too abrupt.

When animating an element, try to pick something that has a strong and easily identifiable silhouette.

Consider keeping your logo and other important features on the screen at all times without any excess motion.

Have fun!
There are times when being playful and having a sense of humor with your design can make your digital signage really pop. So don’t be afraid to have fun with it.

While this type of content may not be everyone’s cup of tea, it’s certainly a cool way to grab someone’s attention and start a conversation.

For marketers, getting a customer “in the door” is the first step to converting them into a sale, and it all starts with creating appealing content.

With these tips you’ll be able to create foolproof digital signage content that won’t get lost in the crowd.

Now go ahead and create that memorable design that will get stuck in everybody’s head!

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