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Screenfluence Academy

Lesson 5:

Best way to organize your digital signage content

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Full Transcript

Welcome to Screenfluence Academy

As marketers create and curate more content, organizing that content becomes instrumental.

Let’s say you curate 10 pieces of content a day. In a year, you may easily publish more than 3,000 pieces of content!

Having such a large volume helps you provide a variety of content to your readers. But to do that efficiently, you need intelligent organization strategies.

Smart organization tactics can help you get more mileage out of your content, and help you engage and inform your audience more successfully.

Now let me help you gather that scattered content.

You probably heard of some of these tools before, but just to give you a little reminder, there are good online resources out there to help you organize that content clutter.

>Google Calendar is one of the most popular calendar tools. You probably are already using it. But have you thought about leveraging it to organize your content?

If you’re looking for a free and easy way to get a high-level view of your content calendar, Google Calendar is a great option.

You can use it to create as many calendars as you’d like for free. You can create private or public calendars, and you can invite other people to view calendars you’ve created.

>Cloud collaboration and planning services like Airtable can help your team collectively plan and organize all your content.

Airtable provides easy-to-use content calendar templates which make content organization a breeze. This ensures that your team is aligned and up to date with the planned content.

>Planoly is a visual planner and scheduling tool. It’s mainly used for social media posts, but you can also use it to visually plan your digital signage content.

This way you can make sure that your planned content will be integrated in a visually pleasing way.

If your team’s content is stored on multiple computers and scattered across desktops and folders, then you have a serious issue.

This scattering of content serves no one and can only bring heartache if a computer crashes or is stolen. Especially because it is very hard to keep a current backup of every single different locale.

Eliminate this problem ASAP by putting all of that content into one centralized, accessible location, such as Google Drive or Dropbox.

That way no valuable content is lost and you can rest assured the whole team knows where everything is, saving everyone’s time scavenging for files.

It’s also easier to secure your content and archive backups when your files are all in a cloud-based, core location.

When choosing and organizing content it’s important to give things a “sense check” before they get displayed on your digital signage screens.

This ensures you tailor your digital signage content to your viewer’s behavior and seasonal trends.

Make sure to gear towards monthly themes when organizing your content. Keep seasonal campaigns in mind and label them accordingly.

As a viewer, there would be nothing more confusing than being shown an advertising reel that promotes a skiing holiday in summer.

Planning and categorizing all your themes and seasonal content will make your team’s life much easier; trust me on this one.
Keep these tips in mind and you’ll be the Mary Kondo of digital signage content organization.

So keep sparking joy and make sure to watch our next videos.


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