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Screenfluence Academy

Lesson 10:

Best practices: Screen recommendations for digital signage

Play Video
1
How to create a digital signage content strategy
3:07
2
How to create your own digital signage content
2:21
3
7 rules for creating digital content for your screens
2:48
4
Tips on scheduling content for your digital signage
2:51
5
Best way to organize your digital signage content
3:16
6
Using social media content for digital signage: Best practices
3:18
7
How to reuse your existing content on digital signage screens?
2:44
8
5 graphic design tips for memorable digital signage content
3:21
9
Digital signage content ideas for each industry: Fast Food, Education, Corporate and Retail
3:23
10
Best practices – Screen recommendations for digital signage
3:36

Full Transcript

Welcome to Screenfluence Academy

*sigh* We made it to the last video. We’ve been through the good and the bad.. I can’t believe this is ending so fast …

But it’s not over just yet!

Now that you’re a digital signage expert, and could probably take over my job, [whispers] *please don’t*, let’s talk about very important things to consider.

You have all your content and schedules laid out, but what do you use to display your digital signage on?

There are so many different screens out there with various features and price ranges. So how do you pick one that fits your needs and doesn’t break the bank?

That’s what I’m here for! Let me guide you through this screen maze.
Music

It’s important to recognize the differences between display types when you choose a screen for your digital signage.

The main types are consumer and commercial displays which are both valid choices.

Some of the benefits of commercial grade displays are
>They are designed specifically for digital signage usage and have hardware inside of them that prevents them from overheating. >They are made to use less power during long display times.
>They are designed for long hours of use.
You can display your content between 16 and 24 hours a day and their expected life of use is around 6 years.

There are also the consumer grade displays which are basically your average TV display.

These are
>Designed to be used for a shorter number of hours. They shouldn’t be used for more than 8 hours a day and usually last half the life time of a commercial grade screen.
>You also have to keep in mind that the image quality might be lower than on a specifically designed commercial screen.

That being said, these are not the only criteria you should base your decision on.

It depends on what period of time and what kind of content you want to show to your clients.

There are more factors like reliability and cost.

You have to figure out what is in your scope and budget.

Of course a commercial screen sounds fancy and is made to be 4x better than a consumer grade screen.

But it can easily break the bank, especially if you want to install multiple screens across a number of locations.

A consumer grade screen might be a more cost effective choice and can still work well for your digital signage content.

Just keep in mind that whatever effort and price you put in, you will get out (as with everything in life, am I right?)

Before making your decision, figure out where you want to display your content and how much space is actually available to you.

Most people don’t think about the fact that screens can be hung both horizontally and vertically.

This flexibility allows you to mount displays that fit your space and achieve your desired look and feel.

At the end of the day the choice you make is yours.

It’s always good to know your options.

But to us at Screenfluence, it doesn’t matter what device you put your digital signage on.

Screenfluence is compatible with any screen that has an HDMI port so we can turn any old screen of yours into a new shiny digital sign. It’s all about optimization and that’s what we’re here for!

Congratulations! You’ve officially graduated and are now the ultimate digital signage expert.

Now that you have all the Screenfluence Academy know-how you should give Screenfluence a try and turn your knowledge into practice.

We included a link to a .. day trial in the description box so make sure to click on that.

Thanks for attending Screenfluence Academy.

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